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The Real Problem with the Peloton ad

Posted on December 18 2019

Unless you’ve been living on a remote island for the past month, you’ve no doubt seen the controversy surrounding the Peloton ad that features a woman’s one year journey using the Peloton exercise bike.

The backlash to this ad has been insane.

The criticism to this ad includes things like…

  • How dare a man buy a woman a piece of exercise equipment. That is totally sexist and demeaning.
  • The woman in the ad is already in great shape, she doesn’t need to lose weight.
  • After a year of working out - the women looks exactly the same.


Here’s just a few tweets concerning the ad…

 

    Pretty harsh, huh? And these were the more tame comments.

    While I think these negative reactions were unwarranted, I think they miss the biggest problem with the ad...

    To me, the message that the only way to get healthy is by doing an insanely intense workout on a piece of exercise equipment is a BIG FAT LIE.

    THE TRUTH…

    You can move your body in a fun, gentle and creative way and still get a great workout.

    In fact, it wasn’t until I stopped doing all of the hard core, "no-pain, no-gain" type of exercises that I actually got healthy and lost weight that I’d been carrying around for years.

    That’s why I created Body Groove.

    To give you an alternative way to workout and move your body and still get the results you’re looking for.

    But don’t take my work for it.

    Try it for yourself. 

    Try a 21 minute workout on Body Groove On-Demand

    As you’ll notice, it’s nothing like riding a stationary bike or running on a treadmill until you're completely exhausted...

    It’s not boring...

    It’s not mundane...

    It’s not follow the leader!

    However, it is FUN and It is EFFECTIVE.

    So if you haven’t tried it yet, do it today.

    Much love,

    Misty.

     

    P.S. I'd love to know if you agree with my conclusion. Let me know by commenting below.

     

    67 comments

    • Renee Strouse: December 19, 2019

      I completely agree Misty;) your body groove workouts don’t feel like work at all. It’s a shame to call them ‘Work’ outs. My husband watched me doing one of your routines and he commented on how it looked like I was having so much fun. I said ‘cause I am! Thank you Misty!!!

    • Patricia: December 19, 2019

      I really did t pay muchind to that Pelotón commercial.. those commercials are a dime a dozen.

      What I do pay mind to is this…

      Every time I worked out hard, I ended up with an injury that took months to heal which slowed me down, frustrated me and I would lose motivation to do ANY kind of workout.

      Now I am going to admit that I am a couch potato but honestly, I love Body Groove… Sometimes I stream the videos while I am cleaning and even though I may miss a step or two.. I’m still doing more than if I was just going about boring chores… And the music is phenomenal… You can’t sit still even if you try!!! Misty, thank you for encouraging and inspiring us and for so cleverly tuning in to what we need most. Love you girl! ❤️ Happy Holidays to you and yours!

    • Sandra: December 19, 2019

      Pelaton is trying to sell stationary bikes and will do what they think is the most effective way to do that. At age 74 i have no desire to kill myself over “fitness”.
      Body groove is good and easy and along with intuitive eating i can lose the weight i need to and move and feel good while doing it!! Keep at it Misty!!

    • Cheryl B: December 19, 2019

      I agree with Misty,

      I can’t say I love or hate that ad, but I’ve seen lots of their commercials and not one makes me want to get one! It looks grueling! I’ve also gotten many types of machines over the years and gotten debt I didn’t need as a result and never stuck with any of them for the long term. As others said the became oversized hangers! It’s now been just over a year I started Groovin’. In my 56 years it’s the only program I’ve stuck with this long! Slowly I lost some weight and inches. That’s okay with me! I’d rather go slow and keep it off than kill my self doing it only for it to all come back again once you’re burned out from over exercising and dieting.

    • Michelle R. Brundage: December 19, 2019

      LOL, “unless you’ve been living on a remote island”, my family doesn’t have “regular” TV, we stream our shows and don’t have commercials so I hadn’t seen this commercial. I love Misty’s idea of grooving much better than anything I’ve done before. In fact, after starting the 30 day free trial of the 30 day challenge I donated all my workout DVDs and just stream the groove videos. I hadn’t used them in several years and knew I wouldn’t. I am almost 50 and Misty’s routines are fun and invigorating. I don’t have great rhythm but I care a lot less now and have fun working out.

    • Paula : December 19, 2019

      I didn’t find the ad offensive at all. If my husband purchased that for me I’d be over the moon. She may have not looked any different after a year (c’mon now it’s a commercial) but just because you are thin doesn’t mean you are healthy. As far as I’m concerned if it brings you joy then do it. Doesn’t matter if it’s dance, weight training, crazy hardcore cardio….whatever you choose that makes you happy then go for it.

    • Shirley: December 19, 2019

      I found the ad to be ridiculous only because she didn’t seem any different in the end. For me, being a larger lady, I couldn’t identify with the ad, and just felt like she was being overly dramatic. We have a family member with an eating disorder, and I felt this ad reinforces her obsession with never being small enough. But I do think that all the crazy hoopla just gave the ad more attention than it would have ever gotten….or deserved!
      Like the others have said, “Body Groove” beats the machines by far! I have enough clothes hangers, I’m sticking with you, and “Body Groove”! ❤️💚❤️

    • Katherine : December 19, 2019

      I didn’t think the ad was that offensive but I think ppl loose momentum after awhile and they become very expensive clothes hangers. I live in a small house and it would be in the way. I would rather dance then be bored and then be stuck with a very expensive piece of equipment 😊😊😊😊

    • Dawn Annette Beltzer: December 19, 2019

      I love to dance and this is a really fun way to get in shape. It might take a little longer but it will definitely last a lot longer. 10 pounds in 4 months is good for me

    • Sandra Cardeiro: December 19, 2019

      I think ANY movement is GOOD movement!! Having said that, Bodygroove is the ONLY program that I keep coming back to even on the days I just dont “feel like” working out. Simply put.. ITS FUN,.. energizing and relaxing all at once!! In my opinion the reactions to the Peleton ad are way OVERBOARD but to each his own I guess.
      LOVE your program MISTY!! Thank you!!

    • Jennifer : December 19, 2019

      I totally agree….and I would actually love to have a stationary bike of some sort. I have a treadmill. Cycling has long been my thing but I admit I am a fair weather rider. Kudos to those who ride when the temps drop. I don’t think I would like those Peleton classes, though. Riding a bike is not that intense jumping out of the saddle in weird intervals they do in those classes. Too much strain on the knee. I love my treadmill too. Sometimes I need the break of putting on my headphones, listening to music that matches what I need at that moment, and just walking. I also do Body Groove and love the freedom of it. I recently got the Groovy Yoga and love that too. I just like lots of different stuff, I guess. But yes, I was disturbed by the backlash. I have a very skinny preteen that my husband and I feel like we have to fight with society’s impression that if you are skinny, you don’t have to do any kind of movement because you are skinny. Skinny does not always equal healthy.

    • Lynn ward: December 19, 2019

      When ever you get tempted to buy exercise equipment just remember how many you see used as a coat rack or how many end up in yard sales, charity stores- they just don’t work for most people.

      I much prefer dancing around the living room and my dogs are fascinated too!

    • Kay: December 19, 2019

      I have been on one diet after another and exercise plan and still deal with weight one way or another. I teach yoga and meditation. I’m 77 and still want to look and be in good shape and healthy, but killing myself doing that is not worth it. I feel the same about walking instead of running why kill your knees and hips just to sweat. It did however get her a part in a soap opera for what that’s worth

    • Gidget : December 19, 2019

      I may be naive but I didn’t find it offensive at all. The way the ad looked to me was that she was excited to get it so I concluded that she asked for it. Even though she didn’t look thinner there are other ways it could mage her feel she has changed. Like her confidence or stamina. I take these ads fir what they are I don’t look for hidden agendas or messages. I don’t think it had anything to do with body shaming. People find too much to complain about these days.

    • Juno: December 19, 2019

      The biggest objection I have is to the criticism that she “looks the same.” It just another expression of the falsehood that you can tell how fit someone is by their appearance. It perpetuates the very damaging idea that the only reason to live a healthier lifestyle is to lose weight—and if you don’t lose weight then it’s just a waste of time. Regardless of anyone’s weight before/during/after, if they’ve moved from a sedentary lifestyle to an active lifestyle, they have improved their health.

    • Anne: December 19, 2019

      I agree with you! I could never own that piece of equipment (or any other piece of equipment) because I don’t have a big picture window overlooking the ocean or the mountains or a beautiful city scape! :) I’m about to turn 60, have been using your videos since about June. I love to dance and I love to hear you say “you can’t get it wrong!” Thanks for showing all types of people enjoying the movement- I wish you would come to Central Alabama! Peace and love to you and keep Grooving

    • Devyn: December 19, 2019

      Call me crazy but I would LOVE my man to buy me a bike like that! I do enjoy Body Groove among other exercise programs but that bike ROCKS!

    • Terry: December 19, 2019

      Misty I am a 63 year old woman, soon to be 64! I have exercised all my life in one way or another, but never using machines, I hate them!!
      I also have always worked out at home. So when I came across your workout DVD’s I just had to try them out!! They are “AWESOME FUN” , I love them!! I recently saw one that I am going to have to try, I think it’s titled Love something. Can’t wait to check it out!! Thanks for being out there 😊
      Friend in exercise, T. Rowe

    • Jami : December 19, 2019

      Right on, Misty! In the past 2 years, I’ve gone from a Groove participant, to a true believer & success story, to a cheerleader for Groove, and now I’m a licensed official facilitator for Groove…..a dream come true…..bringing the best Method on the planet to upstate New York. Not because it’s the toughest workout…..but because it’s the best, most affictive

    • Kristen: December 19, 2019

      I agree with both you and the Peloton ad critics about her comment about how life-changing it was for her. I will say that I don’t have to get on a Peloton to know it’s not for me. I wouldn’t enjoy the monotony of doing the same thing everyday. The first time that I did Body Groove, which was probably 1.5-2 years ago, I mentally felt different. My creative spirit was unleashed and I was able to let go of some structure in my life. I felt freed from shackles I didn’t realize were there. And I’m not even talking about fitness imprisonment- I mean life’s handcuffs. Yes, Body Groove will give you a great workout, but it will also create a mind shift. There are still plenty of fitness or dance DVDs in my rotation, but Body Groove takes its turn when I need some creativity or to release stress. Thank you very much, Misty!

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