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The Real Problem with the Peloton ad

Posted on December 18 2019

Unless you’ve been living on a remote island for the past month, you’ve no doubt seen the controversy surrounding the Peloton ad that features a woman’s one year journey using the Peloton exercise bike.

The backlash to this ad has been insane.

The criticism to this ad includes things like…

  • How dare a man buy a woman a piece of exercise equipment. That is totally sexist and demeaning.
  • The woman in the ad is already in great shape, she doesn’t need to lose weight.
  • After a year of working out - the women looks exactly the same.


Here’s just a few tweets concerning the ad…

 

    Pretty harsh, huh? And these were the more tame comments.

    While I think these negative reactions were unwarranted, I think they miss the biggest problem with the ad...

    To me, the message that the only way to get healthy is by doing an insanely intense workout on a piece of exercise equipment is a BIG FAT LIE.

    THE TRUTH…

    You can move your body in a fun, gentle and creative way and still get a great workout.

    In fact, it wasn’t until I stopped doing all of the hard core, "no-pain, no-gain" type of exercises that I actually got healthy and lost weight that I’d been carrying around for years.

    That’s why I created Body Groove.

    To give you an alternative way to workout and move your body and still get the results you’re looking for.

    But don’t take my work for it.

    Try it for yourself. 

    Try a 21 minute workout on Body Groove On-Demand

    As you’ll notice, it’s nothing like riding a stationary bike or running on a treadmill until you're completely exhausted...

    It’s not boring...

    It’s not mundane...

    It’s not follow the leader!

    However, it is FUN and It is EFFECTIVE.

    So if you haven’t tried it yet, do it today.

    Much love,

    Misty.

     

    P.S. I'd love to know if you agree with my conclusion. Let me know by commenting below.